Vertical Markets Group

Our experts are your key to winning in vertical markets. A $1 BILLION OPPORTUNITY*, the Vertical Markets Group (VMG) has the knowledge and experience to help you succeed and grow.

  • $400MM annually in contracts won
  • 48% compound annual growth

The Vertical Markets Group (VMG) is a high-performance team within Essendant that partners with resellers to create unique solutions to compete on large growth opportunities within critical vertical markets. We help you expand share by guiding you through what can be technical and complex bid processes – helping you develop, present, win and grow vertical market relationships.

*Amount estimated in business and facility supply spend for independent resellers over the next few years.

7 Verticals Targeted for your Success

Dynamic shifts in the marketplace position your business to gain share in these key verticals. Click the links below to learn more about each vertical.

We’re focused on Federal.

Partner with the Vertical Markets Group (VMG) to win and grow in the Federal market.

FEDERAL GOVERNMENT: ?The largest consumer in the world with highly complex and regulated procurement procedures. Offers both centralized and decentralized opportunities.

Federal procurement officials are looking to partner with diverse and complaint independent resellers who make their jobs easier – with convenient ordering and reporting, flexible, customized programs, and a high-touch customer experience. Collaborate with our VMG team, leverage their unparalleled insights and experience, and win the business.

Be a local leader.

Partner with the Vertical Markets Group (VMG) to win and grow in state and local government.

STATE AND LOCAL GOVERNMENT: ?Cities, municipalities, counties, and state governments – public sector procurement officials are looking to support small, local businesses and keep tax dollars in the community.

Flexible, customized programs and a high-touch customer experience position you for success. Collaborate with our VMG team, leverage their unparalleled insights and experience, and win the business.

K-12 EDUCATION

Make your way to the top of the class.

Early education, higher education, teachers and administrators all need specific business essentials to remain successful in their industry. We have specially-designed programs targeted to reach every segment of the education market. With our help, you will have the competitive edge you need to win with procurement managers, administrators, and teachers in the education market.

 

HIGHER EDUCATION

A higher standard for Higher Ed.

Partner with the Vertical Markets Group (VMG) to win and grow in higher education.

Public or private colleges and universities, higher education institutions are looking to partner with local, independent resellers who provide flexible, customized programs and a high-touch customer experience. Collaborate with our VMG team, leverage their unparalleled insights and experience, and win the business.

Grow with a Co-op

Partner with one of Essendant’s Buying Group partners and grow within Co-op contracts.

Why end users are looking for co-op partners

  • Contracts are competitively bid, evaluated and awarded by a government entity acting as the lead agency.
  • Leverages the buying power of government agencies on a national basis which allows end users to pay less for products.
  • Reduces the administrative burden of increasing workloads, complex purchasing requirements and declining budgets allowing agencies to do more with less. The co-ops achieve this by avoiding a separate bid effort.

Reseller benefits of joining

  • Provides resellers with Essendant supported national strategic programs that can be offered to their customer base
  • Allows resellers to enhance their value as a high service local alternative buying experience to “Big Box” companies

Big business is our business.

Partner with the Vertical Markets Group (VMG) to win and grow in Enterprise Accounts.

ENTERPRISE ACCOUNTS: ?Fortune 5000-Fortune 1 business such as multilocation law firms, insurance and manufacturing companies.

Enterprise businesses are looking to partner with local, independent resellers who provide flexible, customized programs and a high-touch customer experience. Collaborate with our VMG team, leverage their unparalleled insights and experience, and win the business.

Your biggest asset to win contracts.

Partner with the Vertical Markets Group (VMG) to win and grow as a diverse business.

DIVERSE BUSINESS DEVELOPMENT: ?Complementary to other vertical market segments, focuses on resellers with diverse certifications such as:

  • Minority-Owned Small Business (MBE)
  • Women-Owned Small Business (WBE)
  • Service-Disabled-Veteran-Owned Small Business (SDVOSB)
  • Small Business (DVE)

Flexible, customized programs and a high-touch customer experience position you for success. Collaborate with our VMG team, leverage their unparalleled insights and experience, and win the business.

We take care of healthcare.?

Partner with the Vertical Markets Group (VMG) to win and grow in?the healthcare industry.

HEALTHCARE: The fastest growing market in the country, which includes both acute and non-acute facilities with specialized assortment needs.

Healthcare institutions are looking to partner with local, independent resellers who provide flexible, customized programs and a high-touch customer experience. Collaborate with our VMG team, leverage their unparalleled insights and experience, and win the business.

Contact your Essendant Account Manager or the Vertical Markets Group to learn more.

Value of Wholesales (VOW)

Measure the financial trade-offs between direct buys and wholesale.

Value of Wholesale (VOW) is a free consultative service, provided by Essendant, that identifies opportunities where wholesale solutions are more financially viable than buying direct. Our comprehensive supply chain analysis finds the optimal balance between current product costs and overall efficiency. Our goal is to streamline your business model and reduce both inventory and cost to serve of specific supplier lines.

As a strategy, VOW allows resellers to leverage Essendant’s inventory and capabilities by reducing surplus inventory and converting it to cash.

As a process, VOW identifies product lines that are more efficiently sourced through wholesale.

Let Essendant make your C & D items quickly available to your customers by avoiding the truckload requirements from supplier.